Shelle Rose Charvet is the author of Words That Change Minds. As an expert in below-conscious communication processes, she talks about “toward” and “away” types of communication in her keynote speeches.
“Toward” focuses on achieving goals such as staying within budget and even trying to lose weight. In contrast, “away” deals with preventing problems (moving away from) such as asking for additional funding or being called obese.
Unfortunately, some people are not motivated by “toward” words. So, if you are not getting any response on your “RED” project status, it might be worthwhile to adjust your communication style to the “away” format.
Consider saying “we will pay a huge penalty if we deliver late” vs. “deliver on time to get your bonus”. “Die prematurely and not see your grandchildren” might be a better motivator than “eat healthy to stay fit”.
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