The word believe dominates the Vancouver Winter Olympics. Likewise, the word connect should dominate your social networking strategy too.
You build relationships by connecting with your Twitter followers, Facebook friends and LinkedIn contacts. There is nothing worse than asking favours from your connections without a firm relationship in place beforehand.
The underlying concept behind “connect” is to give rather than to receive. Here are 12 simple “investments” you ought to make to strengthen your connections.
- Show your personal side (blog, twitpic, Flickr, etc.)
- Re-tweet useful information
- Thank followers for RTs and #followfriday
- Send @replies as appropriate
- Comment on status updates
- Send birthday greetings
- Become a fan
- Join various groups
- Comment on status updates
- Participate in discussions
- Answer questions at Q&A
- Share via SlideShare and TripIt
